A Guwahati-based retail brand was struggling with low online visibility and inconsistent revenue. We deployed a full-funnel Google Ads strategy that transformed their business.
The brand had been running basic Google Ads campaigns in-house with a monthly spend of ₹15K but seeing minimal returns. Their CPA was over ₹800, ROAS was below 1.5x, and they had no structured conversion tracking in place. Revenue had plateaued at ₹50K/month with no clear path to growth.
Rebuilt campaign structure from scratch with dedicated Search, Shopping, and Performance Max campaigns
Implemented granular conversion tracking with Google Tag Manager — tracking purchases, add-to-carts, and phone calls
Created hyper-targeted ad groups around high-intent keywords specific to their product niche
Deployed smart bidding strategies (tROAS) once sufficient conversion data was collected
Built dedicated landing pages optimised for conversion with clear CTAs and trust signals
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