A local service business in Guwahati achieved a staggering 21x return on their Google Ads investment through hyper-local targeting and conversion-optimised campaigns.
The business was new to digital advertising with a tight budget of ₹25K/month. They needed to generate high-quality local leads quickly while competing against larger players with significantly bigger budgets. Previous attempts at running ads on their own had resulted in wasted spend with zero trackable leads.
Set up Google Ads with hyper-local targeting — radius targeting around key service areas in Guwahati
Created call-only campaigns for mobile users, driving direct phone calls
Built location-specific ad copy emphasising local expertise and same-day service
Implemented call tracking to measure every lead and optimise towards highest-converting keywords
Used ad scheduling to show ads only during business hours for maximum efficiency
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