An e-commerce store selling lifestyle products was burning money on poorly targeted Facebook and Instagram ads. We restructured everything and delivered 6x return on ad spend.
The store was spending ₹2L/month on Meta Ads but generating only ₹3.5L in revenue — a dismal 1.75x ROAS. Ad creative was stale, audience targeting was too broad, and there was no retargeting funnel in place. Cart abandonment rate was at 78%.
Audited existing ad account and identified wasted spend on low-performing audiences
Created a 3-tier funnel: TOF (awareness via video ads), MOF (engagement retargeting), BOF (purchase retargeting with dynamic product ads)
Produced scroll-stopping UGC-style ad creatives and carousel ads highlighting bestsellers
Set up custom audiences and lookalike audiences based on high-value purchasers
Implemented abandoned cart retargeting sequences with urgency-driven messaging
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