A company was making decisions based on flawed data. We rebuilt their entire tracking infrastructure and immediately uncovered massive optimisation opportunities.
The client was spending ₹5L/month on ads across Google and Meta but had no reliable way to measure what was working. Google Analytics was misconfigured, conversion tracking was firing on page loads instead of actual purchases, and Meta Pixel was installed incorrectly — causing duplicate event tracking and inflated ROAS numbers.
Conducted full tracking audit across Google Analytics 4, Google Ads, Meta Pixel, and GTM
Rebuilt Google Tag Manager container from scratch with proper trigger conditions
Implemented server-side tracking to improve data accuracy and combat iOS privacy restrictions
Set up proper UTM parameter framework for campaign attribution
Created custom GA4 reports and Looker Studio dashboards for real-time performance monitoring
Explore the services behind outcomes like this one.
Keep exploring similar wins across adjacent campaigns.
Book an audit. We'll tear apart your current campaigns and show you exactly where the money is hiding. No strings attached.